Auria: A Wellness & Self-Care Framer Template
Auria is a $79 Framer template for wellness and self-care brands. Explore its pages, assessment UX, limits, and launch checklist.
July 14, 2026
Written by
By Alex Prokhorov · Updated July 29, 2026
Auria is a $79 Framer template for wellness and self-care brands. It combines a warm editorial design with the page structure needed to explain a service before asking a visitor to begin an assessment.
We created Auria after seeing the same gap across the category. Some wellness websites feel so corporate that the brand becomes distant. Others feel so soft that visitors cannot tell what the program includes, who runs it, or what happens next. Auria is designed to hold credibility and warmth at the same time.
Who Auria is designed for
Wellness and self-care startups preparing a public launch.
Teams that need to explain a program, support model, pricing, and next step.
Studios and practices replacing a generic local-business website.
Agencies building a marketing foundation for a service client.
Nutrition, coaching, and lifestyle programs with a structured assessment or application journey.
The website problem Auria solves
A wellness website has to answer several kinds of questions at once. Visitors want to understand the service, the people behind it, the support they receive, what it may cost, and whether taking the next step feels right. Founders also need a site that can evolve as the offer, partners, and acquisition model change.
Auria turns those questions into a clear content sequence. The design is bright and human, but the hierarchy stays precise. Typography, spacing, imagery, and motion support the explanation rather than competing with it.
A complete journey from first visit to assessment
Auria includes eight responsive pages covering the public-facing journey:
A homepage with positioning, benefits, process, support, pricing, comparisons, testimonials, FAQs, and calls to action.
A program page for explaining what the service includes and how ongoing support works.
A How It Works page that breaks the journey into clear stages.
A custom multi-step assessment with progress, validation, submission, and confirmation states.
Privacy, terms, cookie policy, and custom 404 pages that stay consistent with the brand.
The pages use one shared visual and content system, so the preview feels like a coherent business rather than disconnected placeholder sections. Teams can replace the fictional brand, photography, and program details without rebuilding the architecture first.
Clarity comes before the CTA
Auria does not treat the homepage as a sequence of repeated buttons. The visitor first sees a clear category and value proposition. The page then explains the program, support, process, pricing, common concerns, and proof before returning to the assessment CTA.
This matters in a category where the next step can feel personal. Repeating a strong action everywhere does not create trust on its own. The website has to earn the action by reducing uncertainty in the right order.
The multi-step assessment
The assessment asks one thing at a time and provides visible progress, validation, submission, and confirmation states. It can be adapted for lead qualification, a coaching application, a consultation request, or the front end of an intake journey.
The demo questions are examples of interaction design, not a ready-made intake form. Before production use, decide what you ask, why you collect it, where it is stored, how consent works, and what response the visitor receives.
Built for customization inside Framer
Navigation, footers, buttons, cards, pricing blocks, testimonials, and repeated content patterns are reusable. Shared text and color styles make broad visual changes predictable. Desktop, tablet, and phone layouts were designed as separate compositions rather than left to shrink automatically.
Most teams can replace the brand, photography, colors, and copy directly in Framer. The structure is flexible enough to remove a comparison, change a pricing model, shorten the process, or adapt the assessment without turning the project into a codebase.
What to customize before launch
Replace every demonstration claim with accurate content for the real service.
Add the real team, credentials, ownership information, contact details, and service area.
Review outcome, pricing, and eligibility language before publishing.
Connect forms and assessment submissions to your backend with clear consent and data handling.
Update privacy, terms, cookie, and accessibility content for the actual business and market.
Configure analytics and conversion tracking around meaningful actions.
Test the complete journey on desktop and mobile, including errors, confirmation, and follow-up.
What Auria does not include
Auria is a public marketing-site template. It does not include member accounts, authentication, dashboards, payments, or production infrastructure for sensitive personal data. Whether a finished site meets any privacy framework depends on the complete implementation, vendors, data flows, and operating practices, not the visual template alone.
Auria pricing and fit
Auria is available for $79 as a one-time template purchase. It is most valuable when its category-specific page flow and assessment pattern remove meaningful design and implementation work. Teams that only need a simple brochure page may be better served by a smaller foundation.
Explore Auria on Startfrom, review the live demo, or get Auria on the Framer Marketplace.