Why Startfrom Offers Both Free and Paid Framer Templates

By Alex Prokhorov · Updated July 27, 2026

Startfrom uses a mixed model: Parley and Marby are free to duplicate, Auria is available for $79, and Sunbeam is available for $99 as one-time template purchases.

This page replaces our old open-beta explanation. The earlier version was true when the full library was free, but keeping it live after Auria launched would be confusing. Here is the current model, why it exists, and what buyers should expect.

The current Startfrom pricing model

• Parley is free. It is designed for AI products, AI agents, and early-stage SaaS launches.

• Marby is free. It is designed for boutique real estate and premium service businesses.

• Auria costs $79 as a one-time purchase. It is designed for wellness and self-care startups.

The current price and availability shown on each template page and its Framer Marketplace listing are the source of truth if this article ever falls out of date.

Why Parley and Marby are free

Free templates make the Startfrom library useful before it becomes large. They let founders inspect our page structure, breakpoints, CMS setup, and component systems without turning the first visit into a purchasing decision.

They also create better feedback. A template used in real launches reveals where the content model is too rigid, which sections disappear first, which breakpoint needs more control, and where instructions are unclear. That knowledge improves later releases.

Free does not mean partial. Parley and Marby are complete projects with responsive layouts and real page flows. We use price to shape access and product strategy, not to hide the usable version behind an upgrade.

Why specialist templates are paid

Auria solves a narrower and more demanding launch problem. Wellness and self-care startups must explain a complex service, establish credibility, introduce support, handle pricing questions, and guide visitors toward an assessment without making the website feel cold or vague.

That required a deeper category-specific structure: eight responsive pages, a full homepage journey, program and process pages, pricing and FAQ patterns, reusable systems, and a custom multi-step assessment experience with validation and confirmation states.

The paid prices support the additional design, implementation, documentation, and maintenance involved in specialist releases. Auria focuses on a guided wellness and weight-care journey; Sunbeam provides a broader B2B SaaS page and CMS system. Paid releases also help us continue producing free templates without forcing every release into the same business model.

What the free templates include

• A complete, editable Framer project rather than a locked preview.

• Responsive desktop, tablet, and phone layouts.

• Reusable components and shared styles for predictable editing.

• Prefilled content and CMS structures where the template needs them.

• A real launch narrative suited to the template’s target business.

You can inspect the exact fit in our guide to free Framer templates for real business launches.

What the paid templates include

• Eight responsive pages covering the public marketing journey.

• Program, process, pricing, comparison, FAQ, testimonial, and team patterns.

• A custom multi-step assessment interface that can be adapted to a reviewed intake or lead-qualification flow.

• Reusable components, layout templates, forms, overlays, styles, and controlled effects.

• A purpose-built visual and content direction for modern weight-care and wellness brands.

Auria and Sunbeam remain website templates. Auria is not a client-management platform; Sunbeam is not a production SaaS application. Neither includes production backend logic, authentication, billing, or a compliance guarantee.

What happens after you duplicate a free template

When you duplicate Parley or Marby from the Framer Marketplace, the project is added to your Framer workspace. You can edit and publish that copy under the Marketplace and Framer terms that apply to the template and your account.

A later price change would not turn an existing project in your workspace into a subscription. Still, always review the current Marketplace license and Framer plan requirements before using any template for a client or commercial launch.

How to choose between free and paid

Choose a free template when its business model, content flow, and visual character already match the launch. Choose a paid template when it saves meaningful category-specific design and implementation work. Start with the visitor’s questions and the action the site must support, then choose the closest structural match.

A mixed library is the sustainable model

Free releases give more founders a useful starting point. Paid specialist releases fund deeper work and future templates. Together, they let Startfrom stay accessible without pretending every product requires the same investment.

Browse all Startfrom templates or compare Auria’s $79 specialist release with Parley, Marby, and Sunbeam before you choose.